Local McDonald’s franchisee, Bill Liddy, who owns six restaurants in the North Tyneside area, has joined forces with Keep Britain Tidy to work on the Rising Sun Farm in Wallsend.
The non-profit farm next to the Rising Sun Country Park produces fresh food and provides a valuable recreational area for the local community.
Bill’s daughter, Emma Vieira, who runs the restaurant on the nearby Silverlink Retail Park in Wallsend, assumed the role of McDonald’s ‘Planet Champion’ and organised a community day with the help of volunteers from the restaurant.
The event took place on 28th of May involving 14 volunteers from McDonald’s Silverlink in Wallsend, who spent the whole day digging and weeding raised beds and pathways and clearing the farm’s strawberry patches to increase their summer yields.
The strawberries are sold in the farm shop and the revenue is reinvested into the farm project.
The group embarked on the challenge in effort to boost productivity on the farm and have committed to continue their good work in the future.
This event is just one of a number of McDonald’s clean-ups which have taken place across the UK as part of Keep Britain Tidy’s anti-littering campaign, ‘Love Where You Live’. The campaign and partnership is now in its fifth year and continues to encourage local communities to take action and work together to tackle litter in their area.
McDonald’s ‘Planet Champion’ Emma Vieira, one of over 1,200 employees across the UK who help raise awareness of ways to be more environmentally friendly in the community said: “It was great to see everyone come together to work on the farm and I’d like to thank everyone involved for all their hard work. We as a business understand the important role we play in making the area a better place.
It was a wonderful day and it was great to see the impact our efforts had on the farm. When local businesses and community members work together we are able to achieve so much more and this event is a perfect example of this.”
As well as environmental projects such as this, McDonald’s restaurants patrol the streets at least three times a day to collect all litter that has been discarded, regardless of its origin. Crew members across the UK cover a total of 3,000 miles each week on litter patrols, which equates to 150,000 miles a year and the distance of five marathons each year per store.
In addition to the annual Keep Britain Tidy litter events and daily patrols, many restaurants have now begun to get involved in events such as painting walls and replanting trees and flowers that improve local community areas.